This article discusses the idea of "SEO killers," new technologies that are believed to replace search engine optimization (SEO) strategies. The author argues that while new technologies like AI (specifically ChatGPT) may impact SEO, they will not replace it entirely. AI tools like ChatGPT are just another tool in the digital marketer's toolbox, and they cannot replace the human understanding of user intent, competitive research, and market conditions. AI tools do not have an index or knowledge graph and do not store information the way search engines do. Therefore, they are not capable of... read more >

The article discusses the steps organizations can take to achieve excellence in digital delivery and maximize performance outcomes. The research, conducted by McKinsey, collected data from over 1,700 teams in various industries across the globe. The article identifies 19 capabilities grouped into five categories: strategy, structure, people practices and culture, process, and technology. These capabilities drive team-level performance beyond raw talent. The article emphasizes the importance of mindset shifts and structural changes in organizations to fully realize the benefits of agile and... read more >

This article highlights the importance of data storytelling for marketers to effectively engage consumers and influence their decisions. Data storytelling involves presenting complex information in a relatable and compelling format. It helps in creating brand loyalty and increasing conversions. The article promotes a 20-minute data storytelling masterclass by experts from Marigold, aiming to teach marketers how to utilize data storytelling to enhance their marketing strategies. https://searchengineland.com/join-a-masterclass-on-data-storytelling-435882  read more >

The International Monetary Fund (IMF) has warned that the increasing use of artificial intelligence (AI) could exacerbate income inequality on a global scale. The adoption of AI is likely to reduce labour demand and wages for workers in sectors that are not highly augmentable by AI, pushing them towards poverty. On the other hand, tech-savvy and younger workers who can harness AI to enhance their productivity may earn increased wages, creating a wider pay gap. The IMF also highlighted that wealthier countries, despite being more exposed to AI-related disruptions, are better prepared to... read more >

This article highlights several AI tools that are reshaping the landscape of academia. Wordvice AI Writing Assistant offers real-time enhancements and feedback on grammar and style, as well as paraphrasing and summarizing tools. ChatGPT provides support for data retrieval, literature reviews, and idea generation. Typeset.io streamlines the writing and publishing process with predefined templates and automated formatting. Scite.ai helps with fact-checking by providing precise numbers of publications supporting or refuting specific claims. Quillbot enhances language and assists with... read more >

Ian 'Hixie' Hickson, a prominent figure in the Flutter community, has left Google. Despite not being as public as other contributors, Hixie wrote a blog post upon his departure, offering insights into Google's actions and the criticism it faces. He defends Google's intentions, such as with Google Books, and argues that some privacy advocates harm users by opposing beneficial Google proposals. He also laments the prevalence of unnecessary cookie warnings resulting from public cynicism towards well-intentioned projects. This resonates with the author's recent experience with the Web Environment...... read more >

Leaders are in a losing battle with their employees over office attendance. Corporate leaders and their employees are in a fight for the soul of the workplace. For many of us, the outcome will define our work life for decades. https://www.usnews.com/opinion/articles/2023-10-03/it-is-time-to-end-the-war-on-remote-work  read more >

The web article discusses the role of AI-based tools in relation to human intelligence. It highlights that while AI has transformed various industries, including HR, it should be viewed as a complementary tool rather than a substitute for human professionals. The article emphasizes that AI can enhance productivity and provide valuable data-driven insights, but it cannot fully replace human involvement. It mentions that organizations are increasingly using AI to streamline operations, improve talent acquisition, enhance employee engagement, and make data-driven HR decisions. However, it also...... read more >

The web article discusses the four personality types of customer support automation. It introduces a framework based on two fundamental axes: "Simplicity" and "Activity." The "Simplicity" axis measures the complexity of customer support tickets, ranging from simple issues that can be easily automated to complex issues that require skilled human agents. The "Activity" axis measures the level of action or interaction necessary to resolve support tickets, ranging from knowledge-based requests to actions that involve multiple systems. The intersection of these axes creates four quadrants that... read more >

The web article discusses learning experience platforms (LXPs) and their benefits in the context of employee learning and development. LXPs are described as modern platforms that provide a consumer-grade user experience, similar to popular social networking and multimedia sites. They support self-directed learning and personalized recommendations using artificial intelligence (AI). LXPs offer features such as content creation, curation, AI-based recommendations and training, analytics, chatbots, gamification, and integration with e-learning content providers and third-party technology... read more >