This article highlights the importance of data storytelling for marketers to effectively engage consumers and influence their decisions. Data storytelling involves presenting complex information in a relatable and compelling format. It helps in creating brand loyalty and increasing conversions. The article promotes a 20-minute data storytelling masterclass by experts from Marigold, aiming to teach marketers how to utilize data storytelling to enhance their marketing strategies.
Learn how to engage consumers, influence decisions and create brand loyalty.
Digital transformation, including agile and devops, across many industries, most recently in higher education. Designed and built the Emory faculty information system. Working in continuing education to improve and expand career-focused learning, esp. in workforce development. Expanding the role of innovation and entrepreneurship. Designed, built, and launched the Emory Center for Innovation.
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