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Leveraging ChatGPT for PPC.
“dditionally, you can get even more specific and ask it to incorporate some of the competitive advantages you want to highlight.” —How to use ChatGPT to boost your PPC efforts Continue reading
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Using Broad Match Keywords for PPC
“Broad match keywords might help you capture a wider range of these fringe keywords, but this research might be helpful in other areas like ad copywriting or landing page copy.” —How to use ChatGPT to boost your PPC efforts Continue reading
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Are Your Standards Too Low?
“This team uses lazy excuses like “there’s a speed vs quality trade-off!” when they are not remotely close to moving fast enough or shipping work that’s high quality enough to breach that boundary.” —Are your standards too low? In defense of raising the bar Continue reading
About Me
Visionary leader driving digital transformation across higher education and Fortune 500 companies. Pioneered AI integration at Emory University, including GenAI and AI agents, while spearheading faculty information systems and student entrepreneurship initiatives. Led crisis management during pandemic, transitioning 200+ courses online and revitalizing continuing education through AI-driven improvements. Designed, built, and launched the Emory Center for Innovation. Combines Ph.D. in Philosophy with deep tech expertise to navigate ethical implications of emerging technologies. International experience includes DAAD fellowship in Germany. Proven track record in thought leadership, workforce development, and driving profitability in diverse sectors.
Recent Posts
- Bookmark: Needed: More Than Digital Tools For Deskless Worker Productivity
- Bookmark: How AI innovation is driving educational excellence
- Article analysis: Can a Single Prompt Reliably Predict Your Learners’ Needs?
- Article analysis: Employees should not bear the sole responsibility for learning in remote work
- Article analysis: Dario Amodei — Machines of Loving Grace
Favorite sites
- Daring Fireball
Favorite podcasts
- Manager Tools