"Broad match keywords might help you capture a wider range of these fringe keywords, but this research might be helpful in other areas like ad copywriting or landing page copy." —How to use ChatGPT to boost your PPC efforts  read more >

"“It’s optimizing past the point of diminishing returns.” Obviously, stop before you hit the point of diminishing returns. The problem is people stop way before reaching the point of diminishing returns but claim they’ve hit diminishing returns." —Are your standards too low? In defense of raising the bar  read more >

"Another reason why high standards matters: As a leader, you can’t see everything every person does every day. Managers, by definition, have less visibility into what each direct report is working on than the direct report does. You need your team to hold themselves to a high standard in the moments when no one is looking" —Are your standards too low? In defense of raising the bar  read more >

"Reduce decision fatigue: Stop being the only one who catches stuff that slips through the cracks and being the only one who makes decisions." —Are your standards too low? In defense of raising the bar  read more >

"This team uses lazy excuses like “there’s a speed vs quality trade-off!” when they are not remotely close to moving fast enough or shipping work that’s high quality enough to breach that boundary." —Are your standards too low? In defense of raising the bar  read more >

The article discusses the impact of AI on the job market and the need for businesses to adapt their business models. It highlights the importance of CEOs focusing on top-line growth and creating new revenue streams rather than solely reducing headcount. The article also raises concerns about data ownership and monetization in AI systems. It mentions the potential of multimodal AI systems and provides an example of using AI chat tools to analyze a panel discussion. Overall, the article emphasizes the need for thoughtful consideration and strategic decision-making regarding AI. Original... read more >

This article by Wes focuses on the importance of raising standards in order to improve your team's chances of success. Wes shares his experience of setting a high bar for quality and the benefits it brings. He explains that teams who refuse to settle and constantly strive for excellence are the ones who achieve innovation and success. On the other hand, teams with low standards make excuses and produce mediocre work, missing out on opportunities for growth. Wes argues that as a leader, setting high standards is crucial as it sets the tone for what is acceptable and celebrated within the team....... read more >

The article examines concerns around AI's impact on jobs and wages based on research from European Central Bank. It states that while alarms of mass technological unemployment are overblown, the threat of depressed wages due to automation replacing routine tasks is real. Unexpectedly, groups most at risk are white-collar professionals like lawyers, engineers rather than lower-skilled workers. A contrarian insight from the research is that AI can also provide productivity and efficiency gains that may compensate for lost incomes. Additionally, new specialized jobs may arise from integrating AI...... read more >

HR teams are increasingly using automation, data, analytics, and artificial intelligence (AI) to bring about significant changes in how companies manage their people. This shift goes beyond just streamlining operations and enhancing efficiency, it also adds strategic value to organizations by freeing HR professionals from routine tasks so they can focus on more complex and creative responsibilities. The article highlights six key areas where HR is leveraging automation technologies: recruitment processes, employee onboarding, benefits administration, payroll processing, time and attendance... read more >

A recent study found that many American workers are experiencing increased stress levels, with personal finances being a major cause of concern. The study also found that workers are worried about politics, the economy, and the impact of artificial intelligence (AI) on job security. Moreover, the Pew Research Center found that job satisfaction among American workers is low, particularly when it comes to opportunities for training, pay, and promotions. The World Economic Forum's Future of Jobs Report predicts that 44% of workers' skills will be disrupted in the next five years, raising... read more >