Digital transformation, higher education, innovation, technology, professional skills, management, and strategy

Using Broad Match Keywords for PPC

“Broad match keywords might help you capture a wider range of these fringe keywords, but this research might be helpful in other areas like ad copywriting or landing page copy.” —How to use ChatGPT to boost your PPC efforts

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About Me

Digital transformation, including agile and devops, across many industries, most recently in higher education. Designed and built the Emory faculty information system. Working in continuing education to improve and expand career-focused learning, esp. in workforce development. Expanding the role of innovation and entrepreneurship. Designed, built, and launched the Emory Center for Innovation.

Favorite sites

  • Daring Fireball

Favorite podcasts

  • Manager Tools