Leveraging ChatGPT for PPC.
Boost your PPC campaigns by leveraging ChatGPT to create compelling ads and optimize targeting for better ROI. Discover actionable strategies now!
“dditionally, you can get even more specific and ask it to incorporate some of the competitive advantages you want to highlight.” —How to use ChatGPT to boost your PPC efforts
The agent-shaped org chart
Every real org has the same topology: principal, role-holder, specialists. Staff AI maps onto it, node for node, and the cost collapse shows up in the deliverables that were always just human-handoff overhead.
AI as staff, not software
Two frames for what AI is doing to work. The tool frame makes tools smarter. The staff frame makes roles unnecessary. Those aren't the same product, the same company, or the same industry.
Knowledge work was never work
Knowledge work was always coordination between humans who couldn't share state directly. The artifacts were never the work. They were the overhead — and AI just made the overhead optional.
The work of being available now
A book on AI, judgment, and staying human at work.
The practice of work in progress
Practical essays on how work actually gets done.
The file I almost made twice
A small operational footgun that runs everywhere — building a parallel system when the one you have is fine.
The actor doesn't get to be the verifier
The worker isn't lying. The worker is reporting what it thought it did, which is always one step removed from what the world actually shows. The fix isn't more self-honesty. The fix is a different pair of eyes.
Shopping is the last mile
Every meal planning app treats cooking as the hard problem and shopping as a logistics detail. They have it backwards. Cooking is mostly solved. Shopping is the last mile.
Using broad match keywords for PPC
Unlock the potential of broad match keywords to enhance your PPC campaigns and improve ad copy for better results.
Researchers extend GPT-4 prompting
Discover how researchers enhance GPT-4's capabilities with innovative prompting techniques, boosting productivity and unlocking new AI potential.
The impact of AI on white-collar jobs
Explore how AI transforms white-collar jobs, highlighting the balance between automation and the enduring value of skilled human work.