“AI Brings Needed Scale And Precision To Marketing
The meteoric rise of generative AI marks both a beginning and ending for marketing creativity as we know it.”
—How Marketing Creativity Is Revolutionized By Generative AI
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Marketing Revolution with AI
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Pushing Content into Hugo
The writer has been experimenting with a proof of concept Hugo site using IFTTT; a recipe tool that feeds information into a Dropbox text file and onto a Hugo content page. He included a links page based on the websites he personally included via the Pocket app. While the implementation works well, there is a problem with Hugo watch updates when the links text file is changed, preventing a live update. Though he works around this problem with cron, he is interested in any suggestions for a better approach.
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Top Gen AI Workplace Uses
“Overall, the top five biggest use cases for gen AI in the workplace are creative writing, email marketing, idea generation, blog posts and writing product content.”—The AI in Business Trend Report 2023: Insights, Use Cases, and Sentiments from 500 Professionals
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The Impact of GPT-4 on Jobs
A recent analysis by OpenAI and the University of Pennsylvania estimates that large language models like GPT-4 could heavily affect 19% of jobs, which are mainly higher-income jobs such as writers, web and digital designers, financial quantitative analysts, and blockchain engineers. Unlike earlier waves of automation, generative AI such as GPT-4 can perform tasks that were typically viewed as creative, such as writing and producing graphics. The worry is not large-scale unemployment but rather that relatively well-paying white-collar jobs will be replaced with this new form of automation. However, generative AI could also help people gain skills to compete with those who have more education and expertise. A study involving hundreds of college-educated professionals indicates that AI can “upskill” people who are having trouble finding work and revitalize the workforce.
ChatGPT is about to revolutionize the economy. We need to decide what that looks like.
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Exploring Generative AI Capabilities
“While text-generating chatbots such as ChatGPT have been receiving outsize attention, generative AI can enable capabilities across a broad range of content, including images, video, audio, and computer code. And it can perform several functions in organizations, including classifying, editing, summarizing, answering questions, and drafting new content.”—What every CEO should know about generative AI
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The Timelessness of Management
“While each organization is unique, common patterns of mindsets and processes appear over time, often associated with different technologies, in different contexts and eras. While the patterns of management vary widely, the concept of management is timeless.”
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Generative AI’s Transformative Power
In a McKinsey Global Institute podcast, business professor Ethan Mollick expresses his concern that the implications of generative AI are not being taken seriously enough, stating that the technology underlying ChatGPT is so transformative that he is betting his career on it. He believes that it will cause a shift in the way people work and interact as significant as anything seen in our lifetimes. The Forward Thinking podcast is focused on looking at the future of business and society.
Forward Thinking on the brave new world of generative AI with Ethan Mollick
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Redefining Digital Transformation Success
The article “A New Way To Depict Digital Transformation” discusses how successful companies in the digital age are managed differently than their counterparts. With the market capitalization of the top five tech firms now exceeding $9 trillion, other public companies are left wondering why they can’t achieve similar success. The article suggests that digitization is not just about implementing technology, but about creating a new culture and management practices that are focused on customer value. It proposes a new way of visualizing digital transformation as a process of continuous innovation rather than a one-time implementation of technology.
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How Chatbots Are Taking Jobs
The article reports on how many people who worked in customer service jobs have lost their employment due to the rising popularity of chatbots. By interacting with customers over the Internet, chatbots have replaced some roles that were formerly carried out by human staff. Now, many former customer service workers have turned to new professions such as dog-walking or air conditioning repair, which require human skills and are less susceptible to being taken over by automation.
ChatGPT Took Their Jobs. Now They Walk Dogs and Fix Air Conditioners
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AI-powered ideas for work
“Get automatic recommendations to remove bottlenecks, reallocate resources, and hit your goals.”—AI for Work & Project Management
About Me
Visionary leader driving digital transformation across higher education and Fortune 500 companies. Pioneered AI integration at Emory University, including GenAI and AI agents, while spearheading faculty information systems and student entrepreneurship initiatives. Led crisis management during pandemic, transitioning 200+ courses online and revitalizing continuing education through AI-driven improvements. Designed, built, and launched the Emory Center for Innovation. Combines Ph.D. in Philosophy with deep tech expertise to navigate ethical implications of emerging technologies. International experience includes DAAD fellowship in Germany. Proven track record in thought leadership, workforce development, and driving profitability in diverse sectors.
Recent Posts
- Bookmark: What fully automated firms will look like
- When and why to create a Product Glossary for your team
- Bookmark: I’m Not Convinced Ethical Generative AI Currently Exists
- Bookmark: The middle manager crisis: most young workers say the role is ‘high stress, low reward’
- Bookmark: RTO mandates won’t necessarily boost worker engagement — and might hurt it
Favorite sites
- Daring Fireball
Favorite podcasts
- Manager Tools
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