Marketing is a dominant force in nearly every industry, shaping consumer behavior, driving engagement, and defining brand perception. Yet, in academia, marketing remains an underdeveloped and often misunderstood function. Institutions market themselves, albeit indirectly, but rarely do they engage in the kind of targeted, strategic marketing seen in the corporate world. Academic marketing is not simply another term for college marketing, which often refers to promotional efforts directed at students through non-traditional tactics like on-campus events and giveaways. Nor is it limited to... read more >
One striking quote from the article is: "The hubspot SEO decline is a great example of hitting critical mass of content relevance." This reflects the shift in digital strategies towards prioritizing content authenticity and expertise over sheer volume. HubSpot’s SEO collapse: What went wrong and why?
HubSpot's sharp decline in SEO performance, marked by a drop in organic traffic from 13.5 million to 8.6 million, is a significant topic within the SEO community. This reduction is primarily attributed to Google's algorithm updates, which may have penalized content created primarily for search...... read more >
