Philosophy, technology, and the future of work
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innovation

LinkedIn CMO says AI gives its members better tools to help find the perfect job

In the article "LinkedIn CMO says AI gives its members better tools to help find the perfect job," LinkedIn's VP of Marketing, Minjae Ormes, elaborates on how the platform has integrated artificial intelligence to enhance user experience, particularly for job seekers. Ormes highlights that AI has been a fundamental part of LinkedIn's strategy, enabling the platform to offer more personalized and efficient tools. These AI-driven tools help users by providing tailored job recommendations, optimizing profile visibility, and facilitating better connections with potential employers. The discussion took place at the Cannes Lions 2024 International Festival of Creativity, where Ormes emphasized that AI's role is not just a recent addition but a long-standing element that continuously evolves to meet user needs. This strategic use of AI aims to democratize access to job opportunities, making the job search process more intuitive and effective for LinkedIn's diverse user base.

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