Marketing
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Leveraging ChatGPT for PPC.
“dditionally, you can get even more specific and ask it to incorporate some of the competitive advantages you want to highlight.” —How to use ChatGPT to boost your PPC efforts Continue reading
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Using Broad Match Keywords for PPC
“Broad match keywords might help you capture a wider range of these fringe keywords, but this research might be helpful in other areas like ad copywriting or landing page copy.” —How to use ChatGPT to boost your PPC efforts Continue reading
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For every team that says “this is as good as it’s going to get,” there’s a doppelgänger team out there who refuses to settle. They are pushing & they will eat your lunch-unless you raise your bar.
This article by Wes focuses on the importance of raising standards in order to improve your team’s chances of success. Wes shares his experience of setting a high bar for quality and the benefits it brings. He explains that teams who refuse to settle and constantly strive for excellence are the ones who achieve innovation… Continue reading
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Moving up the Vendor Value Chain. Getting to the Vendor Tipping Point.
If your agency is towards the low end of the client vendor value chain, and by that I mean execution-focused, your services are always in danger of being unecessary. How can you avoid that? The goal is to become indispensable in theory and flexible in execution. Specifically, you should move up the vendor value chain… Continue reading
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Leaders need to embrace instability and AI
The article discusses the concept of embracing instability and utilizing generative AI to make strategic decisions in a rapidly changing business environment. It emphasizes the need for leaders to abandon the idea of stability and instead focus on generating and processing large amounts of data with the help of AI. The article highlights the role… Continue reading
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Marketing Revolution with AI
“AI Brings Needed Scale And Precision To Marketing The meteoric rise of generative AI marks both a beginning and ending for marketing creativity as we know it.” —How Marketing Creativity Is Revolutionized By Generative AI Continue reading
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Audience Experience Optimization
Traditional usability studies are effective, but limited in scope. They focus strictly on how “functional” an application is. Specifically, they determine whether a user can complete a strict series of tasks. I think this model is outdated and doesn’t apply well to the Web. The goal is to replace the concept of usability. Or, rather,… Continue reading
About Me
Visionary leader driving digital transformation across higher education and Fortune 500 companies. Pioneered AI integration at Emory University, including GenAI and AI agents, while spearheading faculty information systems and student entrepreneurship initiatives. Led crisis management during pandemic, transitioning 200+ courses online and revitalizing continuing education through AI-driven improvements. Designed, built, and launched the Emory Center for Innovation. Combines Ph.D. in Philosophy with deep tech expertise to navigate ethical implications of emerging technologies. International experience includes DAAD fellowship in Germany. Proven track record in thought leadership, workforce development, and driving profitability in diverse sectors.
Recent Posts
- Bookmark: Needed: More Than Digital Tools For Deskless Worker Productivity
- Bookmark: How AI innovation is driving educational excellence
- Article analysis: Can a Single Prompt Reliably Predict Your Learners’ Needs?
- Article analysis: Employees should not bear the sole responsibility for learning in remote work
- Article analysis: Dario Amodei — Machines of Loving Grace
Favorite sites
- Daring Fireball
Favorite podcasts
- Manager Tools