The future of copywriting: AI opportunites
Explore how AI transforms copywriting, creating innovative career opportunities and reshaping the future of digital marketing.
“In the context of copywriting and SEO, AI will play a significant role, providing new opportunities and giving rise to innovative professions."—AI-Powered Professions: Unlocking a World of New Career Opportunities | by Lukas Highway | Jun, 2023 | Medium
Why customer tools are organized wrong
This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.
Infrastructure shapes thought
The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.
Server-side dashboard architecture: Why moving data fetching off the browser changes everything
How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.
The work of being available now
A book on AI, judgment, and staying human at work.
The practice of work in progress
Practical essays on how work actually gets done.
Tag things the way you'd order them
Most taxonomies are built for the classifier, not the person doing the thing. The cheap test that separates one from the other.
On the death of the author and the birth of the detector
AI detection is the latest in a long line of purity tests that pretend to protect a craft while excluding who gets to practice it. Dumas faced this in 1845. Jim Thorpe faced it in 1912. The pattern is older than AI, and it always collapses. Sometimes too late.
The ghost in the git config
We spent three hours exorcising a dead bot from our deployment pipeline. The lesson wasn't about git.
AI offers relief from email overload
Transform your email management with AI tools that help triage and compose replies, making remote work more efficient and sustainable.
Discover the power of AI
Unlock innovation with AI as your collaborative partner, enhancing creativity and productivity in the hybrid work environment. Discover the benefits today!
Embracing the AI workforce
Discover how AI enhances the workplace by fostering collaboration and spontaneity, offering a fresh alternative to traditional office dynamics.