paul
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AI as Coach: Transforming Professional and Continuing Education
Introduction In continuing education, learning doesn’t end when the course is completed. Professionals, executives, and lifelong learners often require months of follow-up, guidance, and reinforcement to fully integrate new knowledge into their work and personal lives. Traditionally, human coaches have filled this role—whether in leadership development, career advancement, corporate training, or personal growth. However, the… Continue reading
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From Content Creation to Course Customization: How AI is Powering Hyperpersonalized Learning
Introduction The traditional education model has long struggled with its one-size-fits-all approach. Course content remains static, instruction is largely uniform, and personalization is limited to what an instructor can provide within the constraints of time and resources. However, artificial intelligence (AI) is now redefining curriculum design, enabling hyperpersonalized learning that adapts to individual students’ needs,… Continue reading
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Branding requires a philosopher
Good branding establishes an understanding of the essence of a company. Just as a writer’s characterization allows the reader to grasp the true nature of an individual—whether fictional or nonfictional—the brander must discern and articulate the company’s fundamental identity. This identity, once understood, serves as a touchstone for all future branding efforts. A well-defined brand… Continue reading
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Academic Marketing: The Overlooked Imperative
Marketing is a dominant force in nearly every industry, shaping consumer behavior, driving engagement, and defining brand perception. Yet, in academia, marketing remains an underdeveloped and often misunderstood function. Institutions market themselves, albeit indirectly, but rarely do they engage in the kind of targeted, strategic marketing seen in the corporate world. Academic marketing is not… Continue reading
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Branding and Human Cognition
This post will discuss something that is at the heart of everything we do as human beings. It also shows why we have marketing and branding companies at all. Finally, it shows why I love this business so much. Continue reading
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Bookmark: New ways to brand your product knowledge base
“Your knowledge base is a reflection of your brand — every detail contributes to how users experience and interact with your content.” New ways to brand your product knowledge base The February 6, 2025 article on Aha! software introduces new customization options for enhancing the branding of your product knowledge base. Aha! Knowledge allows organizations… Continue reading
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Bookmark: OpenAI’s ‘Deep Research’ Can Actually Make Professional Reports With Citations
A standout quote from the article is: According to OpenAI, “deep research was rated by domain experts to have automated multiple hours of difficult, manual investigation”?4:0†Paul Welty Personal Manifesto.txt?.OpenAI’s ‘Deep Research’ Can Actually Make Professional Reports With Citations OpenAI’s new feature, Deep Research, embedded within its ChatGPT, showcases the company’s advancements in autonomous AI functionalities.… Continue reading
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Bookmark: How OpenAI’s new ChatGPT agent can do the research for you – access it here
How OpenAI’s new ChatGPT agent can do the research for you – access it here OpenAI’s introduction of the Deep Research agent in ChatGPT marks a significant advancement in AI capabilities, offering users a tool that can autonomously conduct comprehensive research. This feature, powered by an optimized version of OpenAI’s o3 model, excels in multi-step… Continue reading
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Bookmark: New ways to brand your product knowledge base
“Your knowledge base is a reflection of your brand — every detail contributes to how users experience and interact with your content.”New ways to brand your product knowledge base The recent updates to Aha! Knowledge empower users to align their knowledge bases with their brand identities. This integration is achieved through expanded customization options, allowing… Continue reading
About Me
Visionary leader driving digital transformation across higher education and Fortune 500 companies. Pioneered AI integration at Emory University, including GenAI and AI agents, while spearheading faculty information systems and student entrepreneurship initiatives. Led crisis management during pandemic, transitioning 200+ courses online and revitalizing continuing education through AI-driven improvements. Designed, built, and launched the Emory Center for Innovation. Combines Ph.D. in Philosophy with deep tech expertise to navigate ethical implications of emerging technologies. International experience includes DAAD fellowship in Germany. Proven track record in thought leadership, workforce development, and driving profitability in diverse sectors.
Recent Posts
- Bookmark: What fully automated firms will look like
- When and why to create a Product Glossary for your team
- Bookmark: I’m Not Convinced Ethical Generative AI Currently Exists
- Bookmark: The middle manager crisis: most young workers say the role is ‘high stress, low reward’
- Bookmark: RTO mandates won’t necessarily boost worker engagement — and might hurt it
Favorite sites
- Daring Fireball
Favorite podcasts
- Manager Tools