Using Broad Match Keywords for PPC

Unlock the potential of broad match keywords to enhance your PPC campaigns and improve ad copy for better results.

“Broad match keywords might help you capture a wider range of these fringe keywords, but this research might be helpful in other areas like ad copywriting or landing page copy.” —How to use ChatGPT to boost your PPC efforts

Featured writing

Why customer tools are organized wrong

This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.

Infrastructure shapes thought

The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.

Server-Side Dashboard Architecture: Why Moving Data Fetching Off the Browser Changes Everything

How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.

Books

The Work of Being (in progress)

A book on AI, judgment, and staying human at work.

The Practice of Work (in progress)

Practical essays on how work actually gets done.

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