Using Broad Match Keywords for PPC

“Broad match keywords might help you capture a wider range of these fringe keywords, but this research might be helpful in other areas like ad copywriting or landing page copy.” —How to use ChatGPT to boost your PPC efforts
Featured writing
When your brilliant idea meets organizational reality: a survival guide
Transform your brilliant tech ideas into reality by navigating organizational challenges and overcoming hidden resistance with this essential survival guide.
Server-Side Dashboard Architecture: Why Moving Data Fetching Off the Browser Changes Everything
How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.
AI as Coach: Transforming Professional and Continuing Education
Transform professional and continuing education with AI-driven coaching, offering personalized support, accountability, and skill mastery at scale.
Books
The Work of Being (in progress)
A book on AI, judgment, and staying human at work.
The Practice of Work (in progress)
Practical essays on how work actually gets done.
Recent writing
Infrastructure shapes thought
The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.
Notes and related thinking
Leveraging ChatGPT for PPC.
Boost your PPC campaigns by leveraging ChatGPT to create compelling ads and optimize targeting for better ROI. Discover actionable strategies now!
Researchers Extend GPT-4 Prompting
Discover how researchers enhance GPT-4's capabilities with innovative prompting techniques, boosting productivity and unlocking new AI potential.
The Impact of AI on White-Collar Jobs
Explore how AI transforms white-collar jobs, highlighting the balance between automation and the enduring value of skilled human work.