Using broad match keywords for PPC
Unlock the potential of broad match keywords to enhance your PPC campaigns and improve ad copy for better results.
“Broad match keywords might help you capture a wider range of these fringe keywords, but this research might be helpful in other areas like ad copywriting or landing page copy.” —How to use ChatGPT to boost your PPC efforts
Nobody takes you aside anymore
Print taught a generation when to stop. What we lose when the machines absorb the constraints that used to form us.
Your AI agents need a water cooler
Coordination is a property of the room, not the org chart. What that means when your coworkers are agents.
On the death of the author and the birth of the detector
Why worrying about AI authorship is lazier, and more prejudiced, than it looks.
The work of being available now
A book on AI, judgment, and staying human at work.
The practice of work in progress
Practical essays on how work actually gets done.
How to manage content for multiple clients without flattening their voices
How to manage content for multiple clients without their voices blurring into one house style: a workspace and a voice profile per client, batchable stages, and approval buffers.
Why does AI writing sound generic? It has nothing to work with
Why does AI writing sound generic? Because the model has none of your perspective, examples, constraints, or stakes to work with. The fix is interview-first, not better adjectives.
How to train AI to write in your voice, not your vibe
How to train AI to write in your voice isn't a prompt trick. It's a system: writing samples, interview answers, keep/avoid lists, revision loops, and approval gates.
Leveraging ChatGPT for PPC.
Boost your PPC campaigns by leveraging ChatGPT to create compelling ads and optimize targeting for better ROI. Discover actionable strategies now!
Researchers extend GPT-4 prompting
Discover how researchers enhance GPT-4's capabilities with innovative prompting techniques, boosting productivity and unlocking new AI potential.
The impact of AI on white-collar jobs
Explore how AI transforms white-collar jobs, highlighting the balance between automation and the enduring value of skilled human work.