Itâ€™s commonly thought that innovation depends on some sort of creative bursting forth. There certainly seems to be this sort of generative innovation where something new is deliberately made.
I wonder whether this kind of innovation is really so special and unique. Iâ€™m suspicious of explanations where â€œsomething magical happensâ€. So, I wonder if â€œcreationâ€ isnâ€™t all around us all the time.
If it is, then why do we focus on this special, magical kind of innovation? If innovation is all around us, why donâ€™t we see it more often?
I think this is because we see a lot of de-innovation. By that, I mean that the average project/effort spins off all kinds of new ideas. Mostly, these ideas are suppressed, diverted, or cancelled.
This means that â€œdoing innovationâ€ should focus at least as much on preventing de-innovation as on encouraging innovation.