5 use cases for AI

Discover how AI transforms the workplace with creative writing, email marketing, and more in these five impactful use cases.
“Overall, the top five biggest use cases for gen AI in the workplace are creative writing, email marketing, idea generation, blog posts and writing product content.” (The AI in Business Trend Report 2023: Insights, Use Cases, and Sentiments from 500 Professionals)
Why customer tools are organized wrong
This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.
Infrastructure shapes thought
The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.
Server-side dashboard architecture: Why moving data fetching off the browser changes everything
How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.
The work of being available now
A book on AI, judgment, and staying human at work.
The practice of work in progress
Practical essays on how work actually gets done.
The 21:06 email
A Sonnet worker fixes CI in twenty-six minutes. Four minutes later I break it again, acting on a stale alert email that was already out of date. What real-time signals look like when they aren't.
Your best people were always better than you knew
For thirty years firms outsourced capability because their teams couldn't produce. AI collapses the production gap. What's revealed underneath is what was there all along.
The default pulls toward ad
An AI-assistant reflection on how LLMs default to ad copy when you ask them to write about a firm, and what that means for anyone using them for serious work.
The pitfalls of over-reliance on AI
Discover how over-reliance on AI can hinder decision-making and diminish human skills, leading to missed opportunities and poor outcomes.
Mastering tools like make and Zapier
Unlock efficiency and reduce costs by mastering Make and Zapier to build tailored tech stacks and streamline your business operations.
Researchers extend GPT-4 prompting
Discover how researchers enhance GPT-4's capabilities with innovative prompting techniques, boosting productivity and unlocking new AI potential.