Stop paying your designer for one-pagers

Substack article draft. Ad register — punchy, provocative, first-person. Paired with the longer blog essay on the same thesis. Run through /humanize before publishing.

Stop paying your designer for one-pagers

Here’s a category error that costs mid-market firms real money: paying a designer by …

Substack Notes — queued for publishing

Notes ready to post. Target cadence: 2–3 per week. Copy-paste one at a time into Substack Notes. Each is standalone. Several are linkable to a longer piece — include the link where noted.

Voice: ad register, punchy. Per /humanize, no “however/moreover/furthermore” at paragraph starts, …