Building in public is broken — Here’s how to fix your signal-to-noise ratio
Building in public promised accountability and community. It delivered content production under a different name. Most builders now spend more time documenting work than doing it, trapped in a perform
Building in public promised accountability and community. It delivered content production under a different name. Most builders now spend more time documenting work than doing it, trapped in a performance loop that optimizes for platforms instead of progress.
Nobody takes you aside anymore
Print taught a generation when to stop. What we lose when the machines absorb the constraints that used to form us.
Your AI agents need a water cooler
Coordination is a property of the room, not the org chart. What that means when your coworkers are agents.
On the death of the author and the birth of the detector
Why worrying about AI authorship is lazier, and more prejudiced, than it looks.
The work of being available now
A book on AI, judgment, and staying human at work.
The practice of work in progress
Practical essays on how work actually gets done.
Did the state change? A simple test for whether work actually happened
Either something exists now that did not exist before, or it does not. A simple test for whether work actually happened, and what changes when you build your systems so they can't record anything else.
How to manage content for multiple clients without flattening their voices
How to manage content for multiple clients without their voices blurring into one house style: a workspace and a voice profile per client, batchable stages, and approval buffers.
Why does AI writing sound generic? It has nothing to work with
Why does AI writing sound generic? Because the model has none of your perspective, examples, constraints, or stakes to work with. The fix is interview-first, not better adjectives.
Why your thought leadership content pipeline is broken
The problem isn't workflow efficiency. It's that you're treating thought leadership like a manufacturing process when it's actually a translation problem.
The intelligence briefing you’re not getting
Most knowledge workers spend 45 to 90 minutes each morning manually triaging the internet. The time already exists in your day. You're just spending it on filtering instead of reading.