The Future of Copywriting: AI Opportunites

Explore how AI transforms copywriting, creating innovative career opportunities and reshaping the future of digital marketing.

“In the context of copywriting and SEO, AI will play a significant role, providing new opportunities and giving rise to innovative professions."—AI-Powered Professions: Unlocking a World of New Career Opportunities | by Lukas Highway | Jun, 2023 | Medium

Featured writing

When your brilliant idea meets organizational reality: a survival guide

Transform your brilliant tech ideas into reality by navigating organizational challenges and overcoming hidden resistance with this essential survival guide.

Server-Side Dashboard Architecture: Why Moving Data Fetching Off the Browser Changes Everything

How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.

AI as Coach: Transforming Professional and Continuing Education

Transform professional and continuing education with AI-driven coaching, offering personalized support, accountability, and skill mastery at scale.

Books

The Work of Being (in progress)

A book on AI, judgment, and staying human at work.

The Practice of Work (in progress)

Practical essays on how work actually gets done.

Recent writing

When teaching stops being bounded

AI removes the constraints that gave teaching its shape—one teacher, thirty students, limited time. But lifting constraints doesn't make the work easier. It makes it different. Teachers trained for a bounded classroom now face an unbounded role that requires judgment, discernment, and presence in ways we haven't yet mapped.

Why your job matters more than mine: the selective morality of job loss

This article reveals the uncomfortable pattern behind which jobs get moral protection and which get called 'market forces'—and what that means for everyone outside the creative class.

AI in writing: the end of a professional monopoly

This article reframes the AI writing debate: the panic isn't about creativity—it's about a professional class losing control of the systems they've gatekept for a century.

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