The future of copywriting: AI opportunites
Explore how AI transforms copywriting, creating innovative career opportunities and reshaping the future of digital marketing.
“In the context of copywriting and SEO, AI will play a significant role, providing new opportunities and giving rise to innovative professions."—AI-Powered Professions: Unlocking a World of New Career Opportunities | by Lukas Highway | Jun, 2023 | Medium
Why customer tools are organized wrong
This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.
Infrastructure shapes thought
The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.
Server-side dashboard architecture: Why moving data fetching off the browser changes everything
How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.
The work of being available now
A book on AI, judgment, and staying human at work.
The practice of work in progress
Practical essays on how work actually gets done.
Junior engineers didn't become profitable overnight. The work did.
We've been celebrating that AI made junior engineers profitable. That's not what happened. AI made it economically viable to give them access to work that actually builds judgment, work we always knew
Three projects, three opposite methods, all monster output days: what that taught me about when process helps and when it's just comfort
I've been running a portfolio of software projects using a mix of autonomous AI pipelines and human-led parallel agent sessions. Yesterday, three different projects had monster output days — and th...
What happens when the pipeline doesn't need you
So here's something I noticed today that I want to sit with. I run several projects that use autonomous pipelines — AI systems that pick up tasks, write code, open pull requests, ship changes. One ...
AI offers relief from email overload
Transform your email management with AI tools that help triage and compose replies, making remote work more efficient and sustainable.
Discover the power of AI
Unlock innovation with AI as your collaborative partner, enhancing creativity and productivity in the hybrid work environment. Discover the benefits today!
Embracing the AI workforce
Discover how AI enhances the workplace by fostering collaboration and spontaneity, offering a fresh alternative to traditional office dynamics.