Moving up the vendor value chain. Getting to the vendor tipping point.
Elevate your agency by mastering the vendor value chain to become indispensable and flexible, securing your position in the market.
If your agency is towards the low end of the client vendor value chain, and by that I mean execution-focused, your services are always in danger of being unecessary. How can you avoid that?
The goal is to become indispensable in theory and flexible in execution. Specifically, you should move up the vendor value chain until you reach a node that is never not required. And then park your focus at that node. If you get all the strategy from that node, then you can control the execution downstream. But, you have to remain flexible, not favoring any particular mode of execution, in order to capture all the downstream projects, too.
Why customer tools are organized wrong
This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.
Infrastructure shapes thought
The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.
Server-side dashboard architecture: Why moving data fetching off the browser changes everything
How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.
The work of being available now
A book on AI, judgment, and staying human at work.
The practice of work in progress
Practical essays on how work actually gets done.
Manual fluency is the prerequisite for agent supervision
You cannot responsibly automate what you cannot do manually. AI agents speed up work for people who already know how to do it. They do not replace the need to learn the work in the first place.
The gun you didn't need
Every organization has loaded weapons lying around that nobody remembers loading. The most dangerous capability in any system is the one you built 'just in case.'
Nobody promotes you to operator
There's a moment in every project where the work stops being about building and starts being about keeping things running. Nobody announces this transition. Nobody gives you new tools for it. And most people keep building long past the point where they should have stopped.
Learn how to engage consumers, influence decisions and create brand loyalty.
Master data storytelling to engage consumers, influence decisions, and build brand loyalty with insights from Marigold's expert masterclass.
By comprehending their personality type, companies can deploy generative AI automation solutions tailored to their specific needs.
Discover how understanding customer support personality types can help businesses implement tailored generative AI solutions for effective automation.
In just one year, ChatGPT has unlocked transformative potential in PPC. Here’s where we are with GenAI and what’s in store for the industry.
Discover how ChatGPT is revolutionizing PPC marketing with innovative tools and features that enhance efficiency and strategy for marketers.