Moving up the vendor value chain. Getting to the vendor tipping point.
Elevate your agency by mastering the vendor value chain to become indispensable and flexible, securing your position in the market.
If your agency is towards the low end of the client vendor value chain, and by that I mean execution-focused, your services are always in danger of being unecessary. How can you avoid that?
The goal is to become indispensable in theory and flexible in execution. Specifically, you should move up the vendor value chain until you reach a node that is never not required. And then park your focus at that node. If you get all the strategy from that node, then you can control the execution downstream. But, you have to remain flexible, not favoring any particular mode of execution, in order to capture all the downstream projects, too.
Why customer tools are organized wrong
This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.
Infrastructure shapes thought
The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.
Server-side dashboard architecture: Why moving data fetching off the browser changes everything
How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.
The work of being available now
A book on AI, judgment, and staying human at work.
The practice of work in progress
Practical essays on how work actually gets done.
The second project problem
Your system works. Then you try it somewhere else and it falls apart. The gap between 'works here' and 'works anywhere' is where most automation dies — and most organizations never look.
The smartest code you'll ever delete
The most dangerous kind of waste isn't the thing that doesn't work. It's the thing that works beautifully and shouldn't exist.
The first real user breaks everything
Your product works until someone actually uses it. The gap between 'works in dev' and 'works for a person' is where most systems fail — and most organizations avoid looking.
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By comprehending their personality type, companies can deploy generative AI automation solutions tailored to their specific needs.
Discover how understanding customer support personality types can help businesses implement tailored generative AI solutions for effective automation.
In just one year, ChatGPT has unlocked transformative potential in PPC. Here’s where we are with GenAI and what’s in store for the industry.
Discover how ChatGPT is revolutionizing PPC marketing with innovative tools and features that enhance efficiency and strategy for marketers.