Mastering Tools like Make and Zapier

Unlock efficiency and reduce costs by mastering Make and Zapier to build tailored tech stacks and streamline your business operations.

This should really mention that tools like Make and Zapier are critical to making all this work.

“That jargon translates to giving businesses the ability to free themselves from a monolithic architecture to create tech stacks, applications, and services that are specifically designed to their needs. It vastly reduces costs, speeds up development, and is incredibly flexible."—Forget gen AI for now: these are the martech trends you really need to know about - Tech.eu

Featured writing

Why customer tools are organized wrong

This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.

Busy is not a state

We've built work cultures that reward activity, even when nothing actually changes. In technical systems, activity doesn't count—only state change does. This essay explores why "busy" has become the most misleading signal we have, and how focusing on state instead of motion makes work more honest, less draining, and actually productive.

Infrastructure shapes thought

The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.

Books

The Work of Being (in progress)

A book on AI, judgment, and staying human at work.

The Practice of Work (in progress)

Practical essays on how work actually gets done.

Recent writing

Dev reflection - January 31, 2026

I've been thinking about what happens when your tools start asking better questions than you do.

Dev reflection - January 30, 2026

So here's something that happened yesterday that I'm still thinking about. Seven different projects—completely unrelated work, different domains, different goals—all hit the same wall on the same d...

Dev reflection - January 29, 2026

So here's something I've been sitting with. You finish a piece of work. You ship it. Everything looks good. And then production starts teaching you that you weren't actually done.

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