Leveraging ChatGPT for PPC.

“dditionally, you can get even more specific and ask it to incorporate some of the competitive advantages you want to highlight.” —How to use ChatGPT to boost your PPC efforts
Featured writing
When your brilliant idea meets organizational reality: a survival guide
Transform your brilliant tech ideas into reality by navigating organizational challenges and overcoming hidden resistance with this essential survival guide.
Server-Side Dashboard Architecture: Why Moving Data Fetching Off the Browser Changes Everything
How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.
AI as Coach: Transforming Professional and Continuing Education
Transform professional and continuing education with AI-driven coaching, offering personalized support, accountability, and skill mastery at scale.
Books
The Work of Being (in progress)
A book on AI, judgment, and staying human at work.
The Practice of Work (in progress)
Practical essays on how work actually gets done.
Recent writing
Start, ship, close, sum up: rituals that make work resolve
Most knowledge work never finishes. It just stops. The start, ship, close, and sum-up methodology creates deliberate moments that turn continuous work into resolved units.
Notes and related thinking
Using Broad Match Keywords for PPC
Unlock the potential of broad match keywords to enhance your PPC campaigns and improve ad copy for better results.
Researchers Extend GPT-4 Prompting
Discover how researchers enhance GPT-4's capabilities with innovative prompting techniques, boosting productivity and unlocking new AI potential.
The Impact of AI on White-Collar Jobs
Explore how AI transforms white-collar jobs, highlighting the balance between automation and the enduring value of skilled human work.