Building in public promised accountability and community. It delivered content production under a different name. Most builders now spend more time documenting work than doing it, trapped in a perform
The problem isn’t workflow efficiency. It’s that you’re treating thought leadership like a manufacturing process when it’s actually a translation problem.
Most knowledge workers spend 45 to 90 minutes each morning manually triaging the internet. The time already exists in your day. You’re just spending it on filtering instead of reading.