Paul Welty, PhD AI, WORK, AND STAYING HUMAN

Bookmark: New ways to brand your product knowledge base

Bookmark: New ways to brand your product knowledge base
Elevate your brand with Aha! Knowledge's advanced customization features for product knowledge bases, enhancing user trust and navigation.

“Your knowledge base is a reflection of your brand — every detail contributes to how users experience and interact with your content.”
New ways to brand your product knowledge base

Aha! Knowledge introduces advanced customization features to blend your knowledge base seamlessly with your brand. These updates offer extended theme colors, diverse font options, and enhancements to the homepage such as clickable logos and adjustable button styles. Such customization fosters user trust and helps them navigate content more efficiently. Moreover, the introduction of “Collections” allows for structured labeling, enhancing content organization and aiding search functionality. Administrators can access and explore these new branding settings within the platform, ensuring a coherent and intuitive user experience. The platform also employs AI to further refine product knowledge bases, providing a comprehensive tool for sharing critical information with colleagues and customers. With over a million users, Aha! Knowledge continues to be a reliable resource for creating effective product documentation while supporting complex planning and road-mapping tasks. These developments aim to make your knowledge base a professional and unique testament to your brand.


Featured writing

Why customer tools are organized wrong

This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.

Busy is not a state

We've built work cultures that reward activity, even when nothing actually changes. In technical systems, activity doesn't count—only state change does. This essay explores why "busy" has become the most misleading signal we have, and how focusing on state instead of motion makes work more honest, less draining, and actually productive.

Infrastructure shapes thought

The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.

Books

The Work of Being (in progress)

A book on AI, judgment, and staying human at work.

The Practice of Work (in progress)

Practical essays on how work actually gets done.

Recent writing

Dev reflection - January 29, 2026

So here's something I've been sitting with. You finish a piece of work. You ship it. Everything looks good. And then production starts teaching you that you weren't actually done.

Dev reflection - January 28, 2026

So here's something I've been sitting with lately. There's this gap—a subtle one—between a system that's running and a system that's actually working. And I don't mean broken versus not broken. I m...

Textorium is live on the App Store

Textorium launches on Mac App Store - a native editor for Hugo, Jekyll & Eleventy that manages hundreds of posts with table views and smart filtering.

Notes and related thinking

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