Paul Welty, PhD AI, WORK, AND STAYING HUMAN

Bookmark: https://neilpatel.com/blog/ppc-tracking/

Transform your PPC campaigns into ROI machines with expert tracking strategies and data analytics to optimize ad spend and drive sustainable growth.

Dive into Neil Patel’s insightful exploration of PPC tracking and learn how to transform your campaigns into ROI-driving machines. Discover how using data analytics can optimize ad spend by understanding which strategies truly convert. With expert advice on tools like Google Analytics and Microsoft UET, you’ll gain valuable perspectives on making smarter marketing decisions for sustainable growth. Perfect for those aiming to scale their advertising strategies efficiently.

Since I was unable to locate a specific quote from the article provided, here is an example of a statement that captures the essence of its key points:

“Tracking PPC campaigns is the difference between scaling profitably and wasting your ad budget; precise tracking transforms data into actionable insights that optimize campaign performance.”

https://neilpatel.com/blog/ppc-tracking/


Featured writing

When your brilliant idea meets organizational reality: a survival guide

Transform your brilliant tech ideas into reality by navigating organizational challenges and overcoming hidden resistance with this essential survival guide.

Server-Side Dashboard Architecture: Why Moving Data Fetching Off the Browser Changes Everything

How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.

AI as Coach: Transforming Professional and Continuing Education

Transform professional and continuing education with AI-driven coaching, offering personalized support, accountability, and skill mastery at scale.

Books

The Work of Being (in progress)

A book on AI, judgment, and staying human at work.

The Practice of Work (in progress)

Practical essays on how work actually gets done.

Recent writing

Start, ship, close, sum up: rituals that make work resolve

Most knowledge work never finishes. It just stops. The start, ship, close, and sum-up methodology creates deliberate moments that turn continuous work into resolved units.

Notes and related thinking

Bookmark: The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

Unlock peak performance in your CRM campaigns by integrating PMO practices. Discover strategies to enhance efficiency and drive impactful results.

Article analysis: Mastering the Human-AI Balance in Marketing: Insights and Strategies

Master the art of blending AI with human creativity in marketing to drive deeper connections and enhance your team's effectiveness.

Bookmark: Coursera for Business delivers 327% ROI: key findings from new Forrester Total Economic Impact study

Unlock a 327% ROI with Coursera for Business; boost productivity and future-proof your workforce through strategic employee training initiatives.