Bookmark: Coursera for Business delivers 327% ROI: key findings from new Forrester Total Economic Impact study

Discover how investing in employee training through Coursera for Business can transform your organization’s ROI, as highlighted in a Forrester study revealing a remarkable 327% return over three years. This in-depth analysis shows how saving time and boosting productivity with Coursera’s courses helps businesses advance in our rapidly evolving digital landscape. This could be the game-changer your company needs to stay ahead in skill development and future-proofing your workforce.

“The Total Economic Impact™ (TEI) model constructs a single composite organization based on real-world Coursera customer use cases to examine the benefits, costs, and risks associated with professional development investment over three years.”

Coursera for Business delivers 327% ROI: key findings from new Forrester Total Economic Impact study 

The article by Karine Allouche outlines the findings of a Forrester study regarding the economic impact of Coursera for Business on companies using it for employee training. The study suggests a remarkable 327% return on investment (ROI) over three years for organizations implementing this platform, attributing the financial gains to several factors. The study highlights $4.85 million in total-value savings and specific strategies for achieving these returns, such as saving $4.2 million through prebuilt Coursera courses which streamline training processes, and $918,000 from productivity gains via skill development. It emphasizes the rapid ROI payback period of under six months. Despite the ongoing digital transformation, a gap in digital skills remains; thus, businesses must invest in training to harness the potential $15.7 trillion economic benefits of generative AI. Forrester’s framework combines insights from five organizations, forming a composite model representing a 55,000-employee firm, illustrating the benefits such as reduced external certification costs and time-saving through Coursera’s curated content. The article underscores the necessity for training programs that not only enhance skills and productivity but also offer measurable ROI, illustrating Coursera for Business’s role in achieving both cost-efficiency and skill advancement within enterprises.